Immortus, one of the many names that Kang the Conqueror took for himself, started working on behalf of the Time-Keepers. Directors and show-runners simply aren't encouraged to care all too much about these issues, even after Avengers: Endgame's five-year time jump, and that's unlikely to change.The Time-Keepers themselves had been a quietly integral part of the Marvel Universe ever since their first appearance in 1979's Thor#282 by Mark Gruenwald, Ralph Macchio and Keith Pollard, though it wouldn't be until decades later in the pages of Avengers: Forever, by Kurt Busiek, Roger Stern and Carlos Pacheco, that their place in it became clear. Even the placement of the timeline on Disney+ - at time of writing it is ten rows down, requiring substantial scrolling to get to it - suggests Marvel consider chronology to be an optional extra for committed viewers, rather than a central part of the shared universe. Spider-Man: Homecoming itself was a box office hit, grossing over $880 million worldwide. The simple truth is that poor continuity hasn't exactly had a financial impact on the MCU. But " Eight Years Later" hardly seems to have incentivized the studio to take more care. Indeed, that seems to have been the first time anyone at Marvel really acknowledged there was an interest in the MCU's chronology, with Feige suggesting the studio would get round to publishing a timeline sometime (this appears to have ultimately morphed into the Disney+ timeline order). That can clearly be seen in the reaction to Spider-Man: Homecoming's notorious " Eight Years Later," with Marvel initially trying to avoid admitting any mistake had been made. Marvel Studios don't really mind all that much about timeline breaks and MCU plot holes. The demand is phenomenal, and continuity is being sacrificed on the altar of output.
TIMEKEEPER MARVEL TV
Only a few years ago, the studio claimed to be too overwhelmed making four movies a year to produce the old Marvel one-shots now, they are releasing four or five movies a year, in addition to multiple Disney+ TV shows. This problem is likely to get worse, rather than better, simply because of the sheer amount of content now being released by Marvel. It increasingly feels as though continuity is largely overlooked by Marvel Studios. Related: How Bruce Banner's Arm Was Healed After Endgame (Explained Properly) It feels more like a marketing tool, encouraging audiences to interact with the MCU in different ways, than it does a proper attempt to figure out the MCU's timeline. The MCU Disney+ chronology helps, but even this is imperfect, and indeed has been adjusted on occasion. Phase 4 has been told completely out-of-sequence, with even writers and show-runners unable to figure out where their films and Disney+ TV shows fit into the MCU's overarching narrative. It's frankly no surprise writers keep forgetting the missing five years, given they act against the basic principles underlying the world in which they're operating.Īll this is set against a problematic context. The Russo brothers' initial rule helped fix that approach into the MCU's very chronology, but the time jump - and, indeed, the collective trauma endured by the world because of Thanos - clashes with it. Like the comics themselves, the MCU has always tried to set itself in " the world outside your window," albeit one with gods and monsters, aliens and mutants. There is, of course, a reason Avengers: Endgame's five-year time jump has had such an effect.
It's clear writers keep forgetting their films and TV shows are no longer set around the date of anticipated release, but instead have to factor in that time jump. Even more awkwardly, She-Hulk episode 1 saw Bruce Banner refers to his 15 years of experience as the Hulk (" give or take"), when he should actually have had 20. Shang-Chi dropped numerous references to its protagonist's personal timeline, and they make better sense if the film had been set in the year of release but it can't be, because it was decisively post-Blip. Phase 4 seems to keep forgetting the time jump happened, with both Shang-Chi & the Legend of the Ten Rings and She-Hulk: Attorney at Law unwittingly omitting to factor it in.
Unfortunately, the Blip seems to have broken the MCU.
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